But no one wanted to miss the moment, either, and be unable to catch up. No one wanted to get in too early with a product that did not yet have a market. But we all knew that being the exclusive seller of antique CDs did not sound like an appealing business model for Amazon. We were their guests, and the rest of the meeting was uneventful. You'll be able to charge a premium for CDs, since they'll be hard to find.' Jeff did not take the bait. The business will be high-margin but small. He said, 'Amazon has a decent chance of being the last place to buy CDs. His next comment could be construed as either a matter-of-fact statement, an attempt to elicit an angry retort, or an attempt to goad Jeff into making a bad business decision by acting impulsively. Steve said that CDs - which Amazon sold many of - would go the way of other outdated music formats like the cassette tape. Now anyone with a computer would be able to purchase digital music from Apple. Apple's first foray into building software on the competing Windows platform showed how serious it was about the digital music market. Up until this point, if you wanted to buy digital music from Apple, you needed a Mac, which made up less than 10 percent of the home computer market. Related: 4 Undeniable Signs That Your Industry Is Ripe for Disruptionĭuring the demo, Jobs talked about how this move would transform the music industry.

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